Apple TV is probably still a hobby at Apple. Sad. Wishing for a reboot in early 2021 as I recently wrote. Can we say HomePod TV? or Apple TV Max? or Apple TV mini? What if they remove the remote and kindly ask their users to use their iPhone as a remote? Or they sell the remote in a seperate box? What added value can an Apple TV bring that would entice users to pay for a new streaming box in their living room? Hard to tell.