I like many of the ideas exposed here. Apple did miss an opportunity to express their “savoir faire” and excellence in design and user experience. Apple Music literally blended into existing iTunes wasn’t the best idea IMHO. I would argue that this decision dilute the Apple Music brand as a service. But as a long time Apple user and analyst, I expect to see iterative improvements to Apple Music. This is how Apple improves their products and services. It takes a long time but eventually they get where we want them to be. Most of the time.