Maybe Apple doesn’t want us to replace our MacBook Pro with an iPad Pro. They want to stop us from considering the Surface Pro. This is quite different. Forget about Tim Cook’s comments on using the iPad Pro as a laptop computer. That was bad marketing IMHO. Apple must address iOS shortcomings (which are quite hard to figure out, trust me) and create one or two killer apps just for that device. We cannot stress enough how critical it was to have Pages, Numbers et al. on the iPad when it all started. Apple must not only show how to build great apps for the iPad Pro but also send a message that they know what kind of apps are right for this kind of device.

Long time blogger about #apple #photography #privacy, #climatechange and some more.

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